From the music you listen to, to the films you watch and the websites you visit, it is an important part of the human experience.
It is a form of self-expression, as well as a practical tool. Unfortunately, this vital skill is often lost throughout childhood, and many people struggle to apply it in their adult lives. There is no question that there is demand for work in creative industries, but then why do many people fail to achieve this dream?
The path ahead is unclear. Unlike more technical fields, creativity is not a priority in mainstream education, and there is no pipeline to follow straight to success. To many, it seems impossible to learn and improve independently. Landing a job appears to be more a game of chance than skill. Rarely will you encounter people willing to support or mentor you in this endeavour. We believe that it doesn't have to be that hard.
It's time to reinvent the way creativity is taught. To us, the most valuable aspect of learning is the ability to gain direct feedback on your work, from passionate people who care about your success. Rather than sitting in a classroom or struggling to improve alone, being able to showcase your work and learn from every mistake efficiently is necessary to reach your full potential.
Imagine having a community of like-minded individuals to support and motivate you further. Somewhere to go to see the newest creations and progress of people who are on this journey with you. A place to exchange ideas, collaborate, and work with people from multiple creative industries on worthwhile projects.
Make a difference.